"Controlling Hypertension Together: Check Your Blood Pressure Regularly, Defeat the Silent Killer"
Campaign Representation
Officially represented by the Red Ribbon.
Campaign Description
Established by the World Hypertension League in 2005 and observed on 17 May, this day (and the surrounding Hypertension Awareness Month) addresses hypertension — the leading preventable cause of premature death worldwide, affecting an estimated 1.4 billion people.
Theme Focus
Emphasizes shared responsibility across individuals, families, communities, health professionals, and health systems to increase regular blood pressure screening and improve control rates. Currently only about 1 in 4 people with hypertension have it adequately controlled, despite effective, affordable treatments being available.
Key Priorities
Increase public awareness of hypertension (high blood pressure)
Promote regular blood pressure screening and early detection
Improve access to accurate blood pressure measurement
Encourage early diagnosis and timely treatment
Support effective blood pressure control to reduce complications
Promote heart-healthy lifestyles, including healthy eating and regular physical activity
Reduce salt (sodium) intake and encourage balanced nutrition
Encourage smoking cessation and moderation of alcohol consumption
Improve medication adherence and long-term management
Prevent cardiovascular diseases, stroke, kidney disease, and other hypertension-related complications
Address disparities in hypertension prevention and care
Strengthen primary healthcare and community-based hypertension management
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