World Breastfeeding Week

2026 Theme

"Breastfeeding for a Sustainable Start in Life: Strengthen What Works"

Golden Bow with a mother & child symbol around the knot, representing World Breastfeeding Week

Campaign Representation

Officially represented by the Composite Icon Symbol.

Campaign Description

A focused global campaign advocating for stronger policies, laws, and community support to enable breastfeeding in workplaces, public spaces, and during emergencies.

Theme Focus

This year's focus emphasizes measurement and accountability — using data to demonstrate how breastfeeding support systems reduce food insecurity and poverty, and pressing governments to strengthen monitoring frameworks tied to SDG targets.

Key Priorities

Advancing legislation for paid maternity leave.
Conducting community education workshops.
Distributing practical toolkits for mothers.
Addressing cultural and societal barriers.

Key Concepts

Baby-Friendly Hospital Initiative.
Maternity protection.
Workplace breastfeeding policies.

Resources & Related Content

WABA – https://worldbreastfeedingweek.org – Official action folder, action ideas.

UNICEF – https://www.unicef.org/reports/breastfeeding – Breastfeeding data and guidance.

WHO – https://www.who.int/health-topics/breastfeeding.