World Elder Abuse Awareness Day
June 15, 2026 Recurs yearly
Find specific campaign dates, ribbons, national and international observances.
June 15, 2026 Recurs yearly
Beyond Awareness: Making Elder Abuse Prevention Work
Officially represented by the Purple Ribbon.
Observed annually on 15 June, WEAAD was launched by the International Network for the Prevention of Elder Abuse in 2006 and recognized as a UN Observance in 2011. It draws attention to physical, psychological, and financial abuse and neglect of older persons — issues that remain widely under-recognized and under-reported.
“Beyond Awareness: Making Elder Abuse Prevention Work” emphasizes that awareness alone is insufficient. Elder abuse can involve physical, psychological, sexual or financial abuse, as well as neglect, and it is frequently under-recognized and under-reported. Effective prevention therefore requires coordinated action across healthcare, social services, communities, legal and protection systems.
The 2026 observance also highlighted the intersection between ageing and disability, recognizing that increasing numbers of people with disabilities are growing older while some older people develop disabilities later in life. This makes accessible protection, care and community-based support particularly important.
Many national campaigns run their own parallel themes, such as "Building Strong Support for Elders" in the US.
Find specific campaign dates, ribbons, national and international observances.
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