Awareness Day

World Mental Health Day

October 10, 2026 Recurs yearly

Person with lived experience of mental-health challenges participating equally in a group discussion about mental-health services.

2026 Theme

Lived Experiences Heard: Real Voices, Real Change

Campaign Representation

Officially represented by the Green Ribbon.

Campaign Description

Backed by WHO, this day focuses on providing accessible mental health support to people affected by conflicts, disasters, and displacement.

Theme Focus

Moving from listening to meaningful participation: people who have experienced mental-health conditions and mental-health services should have a meaningful role in shaping the systems that affect their lives.

WHO frames lived experience as a form of expertise that can identify barriers and problems that professional training and research alone may overlook.

Key Priorities

  • Treat lived experience as expertise, not simply as personal testimony.
  • Involve people with lived experience in the design, implementation and evaluation of mental-health services.
  • Move from asking people to tell their stories toward giving them real influence over decisions.
  • Strengthen person-centered and rights-based mental-health care.
  • Challenge stigma, discrimination and social exclusion.
  • Expand community-based mental-health services and reduce unnecessary reliance on institutional care.
  • Protect people's dignity, autonomy, choice and participation.
  • Strengthen peer-support approaches and opportunities for people with lived experience to support others.
  • Address practical barriers involving housing, employment, education and social participation.
  • Improve access to quality, affordable mental-health care.
  • Include families and caregivers while respecting the autonomy and voices of people receiving care.
  • Make mental-health systems more responsive to the actual experiences of the people who use them.

Key Concepts

  • Mental health
  • Lived experience
  • Mental-health conditions
  • Psychosocial disability
  • Psychological first aid
  • Trauma-informed care
  • Community resilience
  • Humanitarian mental health
  • Mental-health care
  • Person-centered care
  • Rights-based care
  • Community-based care
  • Deinstitutionalization
  • Dignity
  • Stigma
  • Discrimination
  • Caregiver support

Campaign Resources & Support

View Awareness Calendar